hi, I'm ido 👋

I'm a Product Person and a web 1.0 kid. Built my first website when I was 9 y/o and wanted to own idogoldberg.com ever since. now I do.

I'm passionate about philosophy, history, and building cool things. Curious about almost everything else. Founded one two three companies and one independent publisher. Had the privilege to be leading the product over @ OpenWeb building experiences and technology that's used by the world's biggest publishers to create and grow their own communities.

Excited about what more the internet can become if its core building blocks are built as public goods. Happy to have contributed to this future with the creation of Wherever (acquired in April '23).

Now, I’m exploring the edges of what’s possible with the internet and AI. At 🦢Swan, we’re conducting a bold experiment: building a $10M ARR business with AI agents and a team of just three humans—covering product, software, and growth. This journey isn’t just about rethinking efficiency; it’s about proving how far innovation can go when paired with intentional simplicity and a shared vision.

PPE graduate, Maccabi fan 💛💙, Muay Thai newbie 🥊.